Cookie Policy


Last Updated: October 20, 2025

This Cookie Policy explains how health.thewisefit.com ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read together with our Privacy Policy and Terms & Conditions.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies allow websites to:

  • Remember your preferences and settings

  • Understand how you use the website

  • Improve your browsing experience

  • Deliver relevant content and advertisements

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

Purpose: Essential for the website to function properly
Duration: Session or persistent
Can be disabled: No (website won't work without them)

These cookies are required for basic website functionality, including:

  • Security features

  • Load balancing

  • Accessing secure areas

  • Remembering items in your shopping cart (if applicable)

Examples:

  • Session ID cookies

  • Security cookies

  • Load balancing cookies

2.2 Performance and Analytics Cookies

Purpose: Help us understand how visitors use our website
Duration: Typically up to 2 years
Can be disabled: Yes

These cookies collect information about how you interact with our website, including:

  • Pages visited

  • Time spent on pages

  • Links clicked

  • Error messages encountered

  • Entry and exit pages

Third-Party Services We Use:

  • Google Analytics: Tracks website traffic and user behavior

  • Google Tag Manager: Manages tracking codes

Data Collected:

  • IP address (anonymized)

  • Browser type and version

  • Device type

  • Operating system

  • Referring website

  • Pages viewed and time spent

  • Geographic location (city/country level)

Privacy: These cookies do not identify you personally. All data is aggregated and anonymous.

Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

2.3 Functionality Cookies

Purpose: Remember your preferences and personalize your experience
Duration: Varies (typically up to 1 year)
Can be disabled: Yes (but may affect functionality)

These cookies remember choices you make to improve your experience:

  • Language preferences

  • Region or country selection

  • Display settings (e.g., text size, contrast)

  • Whether you've dismissed notifications

Examples:

  • Language preference cookies

  • User interface customization cookies

2.4 Advertising and Marketing Cookies

Purpose: Deliver relevant advertisements and measure ad effectiveness
Duration: Typically up to 1 year
Can be disabled: Yes

These cookies track your browsing activity across websites to:

  • Show you relevant advertisements

  • Limit how many times you see an ad

  • Measure advertising campaign effectiveness

  • Understand which ads lead to purchases

Third-Party Advertising Services We Use:

  • Meta (Facebook) Pixel: Tracks conversions from Facebook/Instagram ads

  • Google Ads: Tracks conversions from Google advertising

  • Other Affiliate Networks: May place cookies to track referrals and commissions

How Advertising Cookies Work:

  1. You visit our website

  2. An advertising cookie is placed on your device

  3. When you visit other websites, you may see ads related to content you viewed on our Site

  4. If you click our affiliate links and make a purchase, cookies help attribute the sale to our referral

Data Shared with Advertisers:

  • Pages you viewed on our Site

  • Products you showed interest in

  • Whether you clicked through and made a purchase

  • Demographic information (age range, gender, interests)

Important: Advertisers do not receive your name, email address, or other personally identifiable information unless you voluntarily provide it to them.

2.5 Social Media Cookies

Purpose: Enable social media features and track social sharing
Duration: Varies by platform
Can be disabled: Yes

If we include social media features (e.g., Facebook Like button, Twitter share button), these platforms may set cookies when you interact with them.

Platforms:

  • Facebook

  • Instagram

  • Twitter/X

  • Pinterest

  • YouTube

What They Track:

  • Whether you're logged into their platform

  • Your interactions with social buttons

  • Content you share

  • Pages you visit after clicking social links

We do not control these cookies. Please review each platform's privacy policy for more information.

3. How Long Do Cookies Last?

Session Cookies

  • Temporary cookies deleted when you close your browser

  • Used for essential website functions

Persistent Cookies

  • Remain on your device for a set period (or until you delete them)

  • Duration varies from 24 hours to 2 years, depending on purpose

  • Used for analytics, preferences, and advertising

4. Third-Party Cookies

Our website uses services from third-party companies that may place their own cookies on your device. These include:

Service Purpose Privacy Policy Google Analytics Website analytics Link Google Ads Advertising Link Meta (Facebook) Pixel Advertising & analytics Link Affiliate Networks Tracking referrals Varies by network

We do not control third-party cookies. We recommend reviewing their privacy policies to understand how they use your data.

5. How to Manage and Delete Cookies

You have several options to control or delete cookies:

5.1 Browser Settings

All modern browsers allow you to:

  • Block all cookies

  • Block third-party cookies only

  • Delete cookies after each browsing session

  • Set exceptions for specific websites

How to Access Cookie Settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data

  • Firefox: Settings > Privacy & Security > Cookies and Site Data

  • Safari: Preferences > Privacy > Cookies and website data

  • Edge: Settings > Cookies and site permissions > Cookies and site data

Note: Blocking all cookies may prevent the website from functioning properly.

5.2 Opt-Out Tools

You can opt out of targeted advertising cookies through:

5.3 Browser Extensions

Consider installing privacy-focused browser extensions:

  • Privacy Badger

  • Ghostery

  • uBlock Origin

  • AdBlock Plus

5.4 Do Not Track (DNT)

Some browsers offer a "Do Not Track" signal. However, there is no industry standard for responding to DNT signals, so we currently do not respond to them.

6. Cookies and GDPR (EU Visitors)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

6.1 Consent

We will ask for your consent before placing non-essential cookies on your device. You can:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize your preferences

6.2 Withdraw Consent

You can withdraw your consent at any time by:

6.3 Your Rights

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion of your data

  • Object to processing

  • Restrict processing

  • Data portability

To exercise these rights, contact us at contact@thewisefit.com.

7. Cookies and Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. Changes will be posted on this page with an updated "Last Updated" date.

We encourage you to review this policy periodically.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: contact@thewisefit.com

We will respond to inquiries within 30 days.

10. Summary: Your Choices

Cookie Type Purpose Can You Disable It? Strictly Necessary Website functionality No Performance/Analytics Understand website usage Yes Functionality Remember preferences Yes Advertising/Marketing Show relevant ads Yes Social Media Enable social features Yes

Recommended Action: Review your browser's cookie settings and adjust them according to your privacy preferences.

By continuing to use health.thewisefit.com, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described.

Last Updated: October 20, 2025